Sarah Vogelsang is driven by a constant curiosity for the unexpected – drawn to the unique details and quiet beauty in everything that surrounds us. Her strong sense of aesthetics led her to pursue a Bachelor’s degree in Fashion Design at HAW Hamburg University of Applied Sciences.

An internship in the online department at flair magazine reshaped her professional path and led her to attend journalism school. Soon after, her career began in editorial as a Beauty Editor for ELLE and Harper’s BAZAAR Germany. From 2018 onwards, she was responsible for a wide range of topics, including holistic health, nutrition, fitness, wellness, skincare, and aesthetic medicine – always with a focus on thoughtful, high-quality content.

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Following a six-month sabbatical, Sarah became Creative Lead as part of the e-commerce team at BurdaVerlag. In this position, she oversaw and executed brand campaigns across leading titles such as Harper’s BAZAAR, Esquire, freundin, InStyle, Bunte and ELLE, combining editorial expertise with strategic brand storytelling.

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Since 2026, Sarah has been working independently as a freelance creative, specializing in content creation, copywriting, and creative direction – bringing together her editorial background, aesthetic sensibility, and strategic mindset to craft modern narratives.

PUBLICATIONS